story begins in the early 1800s… when Warren Wheelock's
great-great-great-grandfather, Jerry Wheelock, joined the Daniel Day
Mill. Located in Uxbridge, Massachusetts, this mill was one of the first
in the fledgling United States to produce woolen cloth. He began an
enterprise that would grow and change, enduring over six generations.
In 1905, Stanley Wheelock established Stanley Woolen Mills. The firm
survived the Great Depression, two world wars, and weathered the
changing times and demands in the world of textiles.
In 1968, the Wheelock family formed a new hand knitting subsidiary.
The family name STANLEY was combined with the first syllables of two
selling agents, BER from Berglass, RO from Rosenberg, and CO for
company, resulting in BERROCO. With that, the company (not the man)
Stanley Berroco was born.
In 1987, Stanley Berroco was reestablished by Warren Wheelock and his
wife, Caroline, as Berroco, Inc. This new firm grew to become one of
the largest importers and wholesalers of hand knitting yarns, patterns
and supplies in the United States and Canada. Its range of specialty
yarns are imported from countries around the world, including the United
Kingdom, Switzerland, Germany, France, Italy, Turkey, Romania, Brazil
In addition to its yarns, Berroco publishes an extensive range of books
and patterns for both knitting and crochet. The Berroco Design Team is
headed by renowned designer Norah Gaughan, an industry veteran
frequently featured in major women’s fashion and craft magazines. In
2012, Berroco won the category of Favorite Yarn Company in the 2012
About.com Knitting Readers’ Choice Awards.
Now operating on the site of the old Lonsdale Cotton Mill (1904) in
North Smithfield, Rhode Island, Berroco, Inc. continues the family
tradition, providing quality textiles by continually adapting to the
changing needs of the times."